Vogue developed a “Rock&Love” microsite for YSL Beauty with an original Condé Nast Studio design. Content was exclusively created by Vogue staff for YSL on a weekly basis. The site –active for 4 months– had plenty of unique references, details, videos and images created for YSL. This was a method to reach Vogue users with a sophisticated, influential product, available throughout the entire campaign.
As a key part of the campaign, four proprietary videos were created with the Spanish actress Aura Garrido and prestigious film producer, Sputnik Monroe Films. The microsite also hosted fashion articles, playlists...
The graphics represent the spirit of YSL’s products and the new collection, an elegant and sophisticated, yet ground-breaking, luxury with a punk flair.
The use and typographical composition in black and white denote an individual style, overlapping the products’ luxury with a more underground culture.
For the site launch, we offered an audio-visual experience based on videos of our own production, with short video sequences, producing a new creative format.
The microsite offers a dynamic and flexible experience, based on its responsive design.
