Awaken the interest of Vogue audiences in jewellery, and to show how jewels can match any outfit, all day long.
Native Solution Delivered by CN Spain
The only way to achieve brand was with proprietary content integrated within Vogue’s website contents. Under the creative concept “Jewels: there is life beyond special occasions”, the actress and dancer Dafne Fernández (130K followers on Twitter + 120K followers on Instagram) recounted how she fought to become a better version of herself day after day, just like the jewellery pieces that make their way from generation to generation, gaining meaning and significance.
The challenge here was to convince a very prestigious and classical brand to go beyond its usual advertising techniques and to embrace digital marketing. We gave the client confidence by assuring them that Vogue’s heritage and experience is what could best create compelling content to flourish under Vogue’s ecosystem. The collaboration with Dafne Fernández was also important.
The Client was delighted with the campaign’s execution, given that the brand was perfectly embedded into Vogue’s editorial content. Furthermore, users were able to enjoy it smoothly, without the restraints of traditional display advertising.
