To make their new selection of flavoured tonics known, associating each one of them with a unique lifestyle or moment.
Native Solution Delivered by CN Spain
In this case, we benefited from the variety in our mastheads and the group’s strength to make Schweppes new tonic selection known. Each one of our editorial teams (Vogue, Glamour, GQ, CNTraveler, Vanity Fair and AD) selected one of the flavours and associated its botanical ingredients with a special, little-known travel destination. The fact that the editorial teams were in charge of selecting the destination and carrying out the project with their own style clearly benefited the Brand, given that our audience recognises and appreciates our journalists’ tone and recommendations. The audience also identifies with the content owned by each one of the mastheads.
