Create awareness and generate public interest toward the new tailored suit department.
Native Solution Delivered by CN Spain
This was a 360º action that included a fashion supplement for the magazine and a thematic channel for the website. With an exclusive design, the online channel contained the aforementioned articles (not only about Massimo Dutti, but also on style references and fashion influencers) and exclusive videos (shot by CNStudio).
The most relevant content was a fashion film shot by CNStudio, starring a top male model.
Based on a unique creative design, in full GQ style, audio-visual at the beginning, typographical composition in each one of the blocks and visually attractive. From the very beginning, a mobile adapted experience, with content architecture intended to be understood in the simplest way.
