El Corte Inglés is the most important department store in Spain, and a CN Digital Top Client. The KPIs for the campaign were the following:
-To position El Corte Inglés as a “must” destination for fashion shoppers.
-To show the product selection, highlighting the fact that El Corte Inglés’ collections are a great style choice for every occasion.
-To create a native action, seamlessly integrated into our properties.
Native solution delivered by CN Digital
Our experience shows us that when the audience recognises a format and is familiar with it, performance is substantially improved. For this reason, we offered the client the opportunity to adapt three of our most successful, already-existing formats on the Glamour website with clothes taken from its collections:
-“Stylist duel”
-“Copy the look”
-“Street Style”
To ensure the campaign’s success, we decided to collaborate with two stylist celebrities. They played the role of brand ambassador with a series of pieces, both in audio-visual and written format.
All clothes were linked to the El Corte Inglés e-commerce solution, enabling readers to purchase the looks suggested by our stylist celebrities on the Glamour website directly.
+62k Unique Users +400k Page Views +130k Video Views +322k Facebook reach
Content was created under Glamour’s editorial team’s criteria, and the freedom editorial teams had to create content is highly related to traffic success. The article “Copia el look boho (Copy the Boho Look)” was Glamour’s fourth most read article during the month of December (27K UU). And the streetstyle gallery “Abrigos de invierno (Winter Coats)” was the fifth most-viewed gallery in December (294k PV).
