Bring Bombay Sapphire closer to AD’s sophisticated audience, introducing the beverage as a Christmas must for the most detailed dinner tables.
Native Solution Delivered by CN Spain
AD designed a Christmas special that includes a collection of content to guide the user in decorating their home this Christmas, welcoming 2016 with new decorative trends. The content is totally editorial, prepared in AD’s editorial department with no client participation. In each case, AD’s team decided whether or not to include the client’s product, and how to do so.
Based on a familiar, simple and clean design, the microsite focuses on innovation as a springboard. A unique experience revolving around highlighting the content with the page’s grid, 100% responsive, and details in how elements/content appear with a parallax effect.
One of the special’s most novel aspects is the spectacular landing, where articles surprise and invite the user to consume content. The experience is luxurious and aspirational, and the product’s integration is elegant and non-intrusive.
