Create awareness and deliver brand positioning for the new Armani Sí perfume.
Native Solution Delivered by CN Spain
Wedding content is some of the most popular in terms of engagement on our women’s sites. Playing with the concept, “Say Yes,” we developed a series of articles on Vogue.es in collaboration with Casilda, the most important wedding blogger in Spain and a key member of our network of contributors with a Wedding Blog in Vogue.es. In a very didactic, yet fresh tone, Casilda gave advice to Vogue’s audience on how to create a memorable experience, through details in an open space rife with inspiration for a wedding, from fashion and beauty tips to decoration.
The most interesting part of this campaign was how many small pieces of content were created, designed to be shared and distributed on social media. Users were truly engaged with this beautiful, positive campaign, so full of joy.
Please note that Casilda is the number-one wedding blogger in Spain. Furthermore, this is Vogue.es’ third blog with the most traffic, exceeding 100k unique users and 350k pages viewed during many months of the year. Her social media community is the largest in the wedding category in Spain, with 23K fans on Facebook and more tan 57K followers on Instagram, which, along with Vogue’s social community, make up the perfect audience to communicate the values that Armani wants to transmit with this sort of campaign.
+70K unique users +450K page views +380K reach just in one post +70K interactions in FB +6K likes in IG
This was one of the most engaging and viral campaigns this year on our propietary platforms. More than 75.000 users interacted with campaign’s contents on social media at many participation levels: from liking pictures on Instagram to sharing editorial contents on their own Facebook newsfeed. This viral engagement contributed to get more than 450.000 page views and reach more than 70.000 users on Vogue’s website.
